Thursday, August 23, 2012

More on Everything Everywhere & 4G


Further to Ofcom's announcement earlier this week that Everything Everywhere would be allowed to launch 4G services using its existing spectrum holdings in advance of the forthcoming spectrum auction, the company has published  its response on its website.
"Ofcom’s decision to make 4G available this year is great news for the UK. Consumers will soon be able to benefit from the much greater mobile speeds that 4G will deliver. 4G will drive investment, employment and innovation and we look forward to making it available later this year, delivering superfast mobile broadband to the UK."
From Everything Everywhere's 4G factsheet (available in the press pack, downloadable at the previous link):
"4G will enable people to download apps more quickly and get what they want instantly on the move, with speeds 5-7 times faster than what you see today on 3G by 2014...In addition to faster internet, 4G networks can carry much more data so that the mobile networks can better serve the increased number of people using the internet on their mobiles or using mobile broadband dongles."
The company has also announced that it plans to launch a new brand later this year, to sit alongside its existing Orange and T-Mobile brands, and a new report from its 4G trial in Cumbria is available here (with more on this here). In its coverage Ofcom's decision, the Financial Times reported on the reactions of other operators ("Everything Everywhere gets 4G go-ahead"):
"The decision to allow Everything Everywhere to roll out 4G caused an outcry among its rivals, who say that it will have an unfair advantage as the only provider until after the auction. A Vodafone UK spokesman said it was “frankly shocked” that Ofcom had reached the decision. “The regulator has shown a careless disregard for the best interests of consumers, businesses and the wider economy through its refusal to properly regard the competitive distortion created by allowing one operator to run services before the ground has been laid for a fully competitive 4G market.”"
The Financial Times also provided further details of Everything Everywhere's plans for its new brand ("Everything Everywhere plans new brand"), suggesting that 4G services may be available very soon:
"Everything Everywhere declined to comment on the new brand name but it is expected to refer to its forthcoming 4G services prominently, given the importance that the group’s management has given to the launch of these mobile broadband services. The company has already registered trademarks for several names using 4G in different ways. The group could begin selling devices that use its 4G network as early as November, which would give it several months’ head start on rivals that will have to wait to buy other 4G spectrum at an auction at the end of the year."
Finally, ISP Review reported that, as anticipated, Everything Everywhere has agreed to sell some of its  1800MHz spectrum to Three UK, as a condition of the original Orange UK and T-Mobile merger in May 2010, though the company will not divest itself of this spectrum until September 2013.

1 comment:

  1. Hopefully the new brand will be less of a mouthful and less silly than "Everything Everywhere".

    Like BT's Infinity, these all encompassing names quickly look daft when you want to identify something else, or something faster.

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