Wednesday, October 27, 2010

P2P traffic surpassed by video: "We are using the Internet more often for more things"

Some very interesting developments have been captured by the most recent Cisco Visual Networking Index usage study, as reported by GigaOM:
  • Peer-to-peer (P2P) file sharing is now 25 percent of global broadband traffic, down from 38 percent last year.
  • Video - which includes streaming video, Flash, and Internet TV - represents 26 percent, compared to 25 percent for P2P.
  • Over one-third of the top 50 sites by volume are video sites.
  • Contrary to popular belief, none of the top 50 global web sites (by traffic volume) featured explicit adult content.
  • Ten of the top 50 sites were associated with software updates and downloads (security and application enhancements).
  • The top 1 percent of broadband connections is responsible for more than 20 percent of total Internet traffic.
  • The top 10 percent of connections is responsible for over 60 percent of broadband Internet traffic, worldwide.
Further proof - as if it were needed - to counter the accusation that broadband is only good for pornography and illegal music & video. The fact that P2P traffic has been surpassed by streaming video is particularly pertinent here. As the author of the GigaOM article correctly states, "Give us more speed and we will use it all. And then we’ll want more of it."

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