Wednesday, July 19, 2006

Sky joins Carphone Warehouse & Orange with "free" broadband

The "free broadband" battle hots up as Sky enter the fray, news items from the BBC and

Thought these quotes were particularly interesting, definitely a longer term strategy thing as it looks like there won't be any significant returns for some time:

"Shares in the group fell on the news amid analyst fears that the decision may mean expensive initial outlays - partly down to the cost of installing Sky equipment in BT telephone exchanges to access the local loop."

"The broadcaster expects its ISP business to become profitable in the 2009 or 2010 financial year."

...also interesting from the "net neutrality" perspective too of course.